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Advancing Integrated Microfinance for Youth: Freedom from Hunger

Presented by: Mamadou Diallo, Regional Manager, West Africa, and Rosanna Ramirez, Director, Youth Microfinance, Freedom from Hunger at the Global Youth Economic Opportunities Conference September 9th, 2011.

Authors

Mamadou Diallo and Rosanna Ramirez

Abstract

As part of the 2011 GYEOC Conference break-out session on financial services and capabilities, Mamadou Diallo and Rosanna Ramirez of Freedom from Hunger (FFH) Mali discuss the product development process for youth-inclusive financial services. They explore how FFH used market research findings to inform the design of a youth-friendly product in Mali.

Keywords

Youth-Inclusive Financial Services, product design, market research 

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