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UN Capital Development Fund: YouthStart Market Research Approach

Presented by: Maria Perdomo, Program Manager, YouthStart, UNCDF (USA) at the Global Youth Economic Opportunities Conference September 8th, 2011.

Authors

Maria Perdomo

Abstract

As part of the 2011 GYEOC Conference break-out session on market research, UNCDF Program Manager Maria Perdomo discusses the methodology of market research for their YouthStart Project and explains key considerations for conducting and assessing youth-inclusive market research.

Keywords

Youth-Inclusive Financial Services, YouthStart, market research

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