Global Youth Economic Opportunities Conference
Understanding the Needs of Financial Services for Youth
Presented by: Frans Purnama, Country Microfinance Advisor, Plan Indonesia (Indonesia) and Sonmani Choudhary, Analyst, MicroSave (India) at the Global Youth Economic Opportunities Conference September 9th, 2011.
Authors
Frans Purnama and Sonmani Choudhary
Abstract
As part of the 2011 GYEOC Conference break-out session on financial services and capabilities, Frans Purnama and Sonmani Choudhary discuss market research carried out by MicroSave for a youth-friendly product for Plan Indonesia. The presenters discuss how to leverage market research findings to inform product development and features.
Keywords
Youth-Inclusive Financial Services, product development, market research, girls, Indonesia
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