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Women's World Bank Market Research & Youth Savings: Spotlight on Ethiopia

Presented by: Ben Shell, Senior Associate of Microfinance Products, Women's World Bank at the Global Youth Economic Opportunities Conference September 8th, 2011.

Authors

Ben Shell

Abstract

As part of the 2011 GYEOC Conference break-out session on market research, Ben Shell discusses the youth-inclusive market research process that Women's World Bank and PEACE Ethiopia undertook as part of the YouthStart program.

Keywords

Youth-Inclusive Financial Services, market research, Ethiopia

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