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YouthSave: Summary of Findings from Market Research

Presented by: Corrinne Ngurukie, Africa Regional Technical Advisor, YouthSave (Kenya) at the Global Youth Economic Opportunities Conference September 8th, 2011.

Authors

Corrinne Ngurukie

Abstract

As part of the 2011 GYEOC Conference break-out session on market research, Corrinne Ngurukie of YouthSave Kenya presents the findings of market research in Colombia, Ghana, Kenya and Nepal.  Aspects of youth, including sources of income, expenditures, savings habits, goals and practices, are shared, along with their youth product that incorporates and balances the insights uncovered by market research.

Keywords

Youth-Inclusive Financial Services, program development, market research 

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