Global Youth Economic Opportunities Conference
Developing Savings Products and Financial Education Programs for Girls. Highlights from the Product Development Process
Presented by Ben Shell, Women’s World Banking, at Making Cents International Global Youth Enterprise Conference (2009)
Author
Ben Shell, Women’s World Banking
Abstract
Women’s World Banking, a leading microfinance network, highlights its work with XacBank in Mongolia and Banco ADOPEM to provide financial education along with savings products and promotion, with the goal of creating long term behavioral change in girls and young women along with long term value for the bank. Financial education and products are targeted at both schoolgirls and working girls. This presentation highlights the product development process as it was implemented in Mongolia with XacBank.
Keywords
Financial Education; Girls; Product Development; Savings Products
