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Market Research for Youth Financial Services

Presented by Corrinne Ngurukie, MicroSave, at Making Cents International Global Youth Enterprise Conference (2009)

Author

Corrinne Ngurukie, MicroSave

Abstract

MicroSave, a consulting firm, lays emphasis on conducting market research to understand young clients. It lists out key considerations for responding to their needs.

Keywords

Financial Needs; Market Research; Market-Led Approach; Product Development; Youth

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PowerPoint presentation, 453Kb
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