Market Research for Youth Financial Services
Presented by Corrinne Ngurukie, MicroSave, at Making Cents International Global Youth Enterprise Conference (2009)
Author
Corrinne Ngurukie, MicroSave
Abstract
MicroSave, a consulting firm, lays emphasis on conducting market research to understand young clients. It lists out key considerations for responding to their needs.
Keywords
Financial Needs; Market Research; Market-Led Approach; Product Development; Youth


